Gay/Lesbian Community Speaks To Mainstream Advertisers

Syracuse, New York – July 9, 2001 – Mainstream advertisers and ad agencies

are reaching out to the gay/lesbian community for participation in the first online

2001 Gay/Lesbian Consumer Online Census taking place July 9^th through August 9^th, 2001.

The Census is the first grand-scale research into the consumer habits of the worldwide Gay/Lesbian community to be conducted by a leading university (Syracuse University), in an effort to become a tool to educate mainstream advertisers who don’t have a clear handle on the power of the Gay/Lesbian consumer, a unique niche market.

Gays and Lesbians are encouraged to not only “Stand Up and Be Counted”, but spread the word through the rest of the Community – one whose consumer clout has widely been ignored in the past - and share the opportunity to get pertinent information to advertisers and marketers about positive print and electronic media issues.

To be an anonymous participant in the survey, log onto www.glcensus.org.

On the site is a place to register for a personal copy of the synopsis of the results, and to win a trip to New York City or Los Angeles, including air, hotel and other amenities.

The Census is the combined effort of three partners:

OpusComm Group, Inc., a gay-owned advertising/PR agency with over sixteen years mainstream experience, now specializing in consultation of sensitivity issues and market plan development for all types of advertisers targeting the Gay/Lesbian Community in the mainstream media.

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Gay/Lesbian Community Speaks – p. 2

The S.I. Newhouse School of Public Communications at Syracuse University, one of the world’s leading academic and research institutions in the field of communications, which is leading the development and result analysis of the Census.

GSociety, Inc., a media/entertainment company whose reach and distribution channels target gays and lesbians around the world, featuring powerful

e-commerce and travel services. The company’s Internet portals feature GayWired.com and LesbianNation.com.

For further information on the 2001 Gay/Lesbian Consumer Online Census contact OpusComm Group, Inc. at (315)422-6250 or at www.opuscommgroup.com.

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