Contact: Jeffrey S. Garber, president
OpusComm Group, Inc.
315 Highland Ave.
Syracuse, NY 13203
jeff@opuscommgroup.com
Syracuse, New
York – July 6, 2001- A live press conference with a simulcast on an interactive
web site, will be held 2:00 p.m. EST, July 9, 2001 to announce the commencement
of the first major university study on Gay/Lesbian consumerism and its effect
on mainstream marketing.
The press
conference will take place at Syracuse University, whose S.I. Newhouse School
of Public Communications, in conjunction with OpusComm Group, Inc. and
GSociety, Inc., are conducting this worldwide study of the Gay/Lesbian
Community on a grand scale.
“This is the
largest, most ambitious research done to date, and we are thrilled that a
major, well-respected leader in research, such as Syracuse University, has
partnered with us and GSociety to undertake this high profile study,” says
Jeffrey Garber, president of OpusComm Group, Inc. “It is a subject that has been widely overlooked in the past, and
mainstream business can no longer afford to ignore the Gay/Lesbian Community
and stay competitive in an oncoming economic turndown.”
Speaking at the
press conference will be Garber, Cary Gilbert, who is Director of GSociety,
Inc. and David Rubin, Dean of the S.I. Newhouse School of Public Communications
at Syracuse University.
Syracuse
University most recently demonstrated its anti-discrimination policy by
refusing the Boy Scouts of America’s use of the Carrier Dome and its catering
service for the annual Boypower Dinner, a major fundraiser held in the dome for
17 of the past 18 years. This decision
came on the heels of the Boy Scouts policy disallowing openly gay adult
leaders.
For further
information on attending the press conference or to receive a press kit, call
OpusComm Group, Inc. at (315) 422-6250.
To view the Internet simulcast and participate in the interactive
question and answer session, log onto www.opuscommgroup.com
at 1:30 p.m. to submit questions for the 2:00 p.m.,
July 9, 2001 press conference.
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