2005-2006 Gay/Lesbian Consumer Online Census

 

GL Census Partners - A GLBT Research Partnership

-  Syracuse University

- OpusComm Group, Inc

 

Exclusive Marketing Partner – Scarborough Research

 

Also, we wish to THANK our many dedicated media sponsors support in addition to the GLBT media showcased with this link: http://www.glcensus.com/sponsors.cfm

 

A profile on the GLBT Community

 

Below are statistics that are reported from nearly 5,000 respondents who participated in our most recent annual Gay/Lesbian Consumer Online Census.

 

 

Interesting findings:

 

Self –Identification:

 

·        2.2% of males verses 8.3% of the females self identify as Bisexuals

 

·        Majority of males and females self identify stronger with their orientation verses ethnicity. This statement is slightly higher for males (63%) than females (59%).

 

“Out”:

 

·        “Out and strong”, overall 97% are “out” and more females than males are “out” to their families, friends and at work

 

·        Most respondents “came out” between the ages of 18 -24

 

Relationships:

 

·        53% of females are partnered verses 42% of males with the largest percentage who have been together between 4 – 7 years

 

·        Almost 50% of who are partnered live with partner in same residence

 

·        Almost 20% of females verses 9% of males have had a commitment/civil union/same sex wedding with their partner

 

Gays and their Children:

 

·        21% of females and nearly 5% of males have a child under the age of living at home

 

·        Of those who have a child not from a previous opposite sex relationship -97% of females and 3% of males conceived the child artificially

 

·        Of those who have at least one child, 38% of males and 62% resulted from adoption           

 

·        5% of males and 16% of females are planning to add children to their family in the next 3 years

 

·        11% of males and 8% of females have a child or children 18 or older

 

·        4% of males and 8% of females are grandparents

 

Education:

 

·        39% are college graduated and 27% of males and 25% of females have a graduate degree

 

Employment:

 

·        77% of males and 73% of females are employed full-time

 

·        5% of males and 2% of females are retired and 3% are disabled, 1% of males and 3% of females are full-time students which describes their non-employment status

 

·        10% of males and 9% of females are self employed

 

·        53% of males and 47% of females are employed by a business or corporation

 

·        11% of males and 15% of females are employed by a not-for-profit organization

 

·        12% of males and 15% of females are employed by a government entity

 

·        37% of respondents company or their partner’s company offer domestic partner health benefits

 

Income:

 

·        The largest bracket of males and females personal annual income is between $40,000 - $59,000

 

·        14% of males and nearly 5% of females personal income is over $100,000+

 

·        35%% of male and nearly 21% of female household incomes are over $100,000+

 

Home Ownership:

 

·        Nearly 50% of respondents own their own home

 

·        8% of males and 6% of females mortgage is paid off

 

·        12% of male and 9% of female households currently own a second home

 

Urban vs. Suburban:

 

·        57% of males and 45% of females live in cities

Politics

 

·        95% of respondents are registered voters

 

·        67% of males and 72% of females are registered Democrats

 

·        9% of males and 4% of females are registered Republicans

 

·        14% of males and 13% of females are registered Independent

 

“GLBT Social Issues: 

 

When voting for a candidate, the following criteria are factored in GLBT respondent voting decisions:

 

Ranked by what is “Extremely Important”

 

·        98% respondents feel legal recognition of same-sex marriage for tax, estate and insurance purposes are important with, with 77% feeling that it is extremely important

 

·        99% of respondents feel equal opportunity employment protection is important, with 73% feeling that it is extremely important

 

·        98% respondents Parental rights for both parents in same-sex union is important with, with 72% feeling that it is extremely important

 

 

 

·        97% respondents feel legal adoption is important, with 67% feeling that it is extremely important

 

·        97% of respondents feel hate crime legislation to specifically punish gay bashing is important, with 63% feeling that it is extremely important

 

·        97% respondents feel recognition of Civil Union is important with, with 63% feeling that it is extremely important

 

·        98% respondents feel increased funding to find a cure for HIV/AIDS is important with, with 50% feeling that it is extremely important

 

·        97% respondents feel increased gay representation in government is important with, with 46% feeling that it is extremely important

 

·        95% respondents feel increased integration within mainstream America is important with, with 42% feeling that it is extremely important

 

·        90% respondents feel Right to serve in the military is important with, with 44% feeling that it is extremely important

 

·        57% respondents feel recognition of Religious recognition is important with, with 20% feeling that it is extremely important

 

·        When choosing candidates or issues to vote for, how do gay and lesbian issues affect your decision?

 

o       Less than 1% Never vote for pro-Gay/Lesbian candidates or issues

o       34% Sometimes vote for pro-Gay/Lesbian candidates or issues

o       61% Always vote for pro-Gay/Lesbian candidates or issues

 

The G/L Census Partners is a partnership between the S.I. Newhouse School of Public Communications at Syracuse University, and advertising and public relations firm OpusComm Group, Inc., which specializes in consultation of sensitivity issues and market plan development for all types of advertisers to target the GLBT community. The G/L Census is available exclusively through Scarborough Research.

 

For further information, contact Jeffrey Garber, president of OpusComm Group at jeff@opuscommgroup.com, or call 315.637.2018, or visit www.glcensus.org.

 

IMPORTANT NOTICE: ALL INFORMATION IS TO BE ACCREDITED TO:

 

G/L Census Partner (www.glcensus.org) Study - A Syracuse University and OpusComm Group research partnership

 

G/L Census Partners (www.glcensus.org) - The world leader in GLBT consumer research, includes:

- The S.I. Newhouse School of Public Communications at Syracuse University (www.syracuse.edu) - One of the world's leading academic and research institutions in the field of communications.

 

- OpusComm Group (www.opuscommgroup.com) - Innovative Advertising, Marketing, Communication, Research and Public Relations experts on the Gay/Lesbian market.

 

- Scarborough Research (www.scarborough.com) -  Exclusive G/L Census Marketing Partner.  Scarborough Research is a leader in identifying local, regional and national shopping patterns and media usage for the American consumer. Scarborough Research is a joint venture between Arbitron Inc. and VNU Media Measurement & Information.