Largest National Annual GLBT Study Launches
Its Sixth Year!!!
Conducted by Syracuse University & OpusComm Group, Inc.

Did you Know?
-  21% of females and nearly 5% of males have a child under the age 18 of living
   at home
- 11% of males and 8% of females have a child or children 18 or older
- 4% of males and 8% of females are grandparents
- 77% of males and 73% of females are employed full-time
- 2% of males and 15% of females are employed by a government entity
- 37% of Respondents Company or their Partner’s Company offer domestic
  partner health benefits
- 12% of male and 9% of female households currently own a second home

Syracuse, New York – July 26, 2006   For the sixth consecutive year, the nations largest and most comprehensive study on GLBT Demographic and Consumer Behavior – GL Consumer Online Census - runs now until August 21, 2006 at www.glcensus.org.  Covering GLBT specific social issues like parenting, politics, marriage/civil unions, the GLCensus include consumer categories such as media habits, autos, finance, travel, home, food & beverage and demographics in the most in-depth and specific study ever.

“The goal of the GL Consumer Online Census, an annual online study that collects responses from Gay, Lesbian, Bisexual and Transgender (GLBT) individuals, is to educate and inform the business community and society”, said Dan Fedrizzi of OpusComm.

The survey, now in its sixth year, is a joint venture between OpusComm Group and the S.I. Newhouse School of Public Communications at Syracuse University. Last year the survey attracted thousands of respondents throughout the country and around the globe. This year’s survey runs now until Aug. 21, 2006 and invites the entire GLBT community to log onto www.glcensus.org to "Stand Up And Be Counted" in the largest annual study of the GLBT community and their consumer behavior.

“The GLCensus helps paint a clearer picture of the GLBT community – their relationships, their families, their politics and their consumer and media habits” comments Jeff Garber, President of OpusComm Group.  Garber continues, “When it comes to consumer behavior, families, children, economics, employment, the GLCensus reveals that the GLBT community is deeply seated in values, social and economic concerns, not unlike the rest of America”.

Parenting weighs in heavily with 72% feeling that parental rights in same-sex unions is extremely important as 21% of females and 5% of male respondents have at least one child under the age of 18 living at home. “The presence of children in gay households shows the importance of gays to be parents “, Amy Falkner of Syracuse University (S.I Newhouse School of Communications), lead researcher. Falkner also observes that adoption is significant with the Gay community with those who have at least one child, 38% of males and 62% of females resulted from adoption.”

"Information of this kind can go a long way in helping straight America understand the issues of GLBT people," said Jeffrey Garber, president of OpusComm Group. "And it helps business understand and market to the GLBT consumer."

“The visibility marketing affords is crucial in fostering more understanding between gay Americans and straight Americans”, said Amy Falkner of Syracuse University.

Further highlights on education, economics, relationships, family and other GLBT social issues can be found at http://www.glcensus.org/press/2006-04-24_highlights.html

GLCensus Partners is a partnership between the S.I. Newhouse School of Public Communications at Syracuse University, and advertising and public relations firm OpusComm Group, Inc., which specializes in consultation of sensitivity issues and market plan development for all types of advertisers to target the GLBT community.

Survey conducted: The NEW survey to be conducted online from July 10 through midnight August 21 of 2005 on http://www.glcensus.org
Survey methodology: Please see our methodology statement at our web site at http://www.glcensus.com/downloads/Why_Online_Surveys.htm

  For further information and to review a full summary of the “Gay/Lesbian Consumer Online Census”, contact Jeffrey Garber, president of OpusComm Group at jeff@opuscommgroup.com (315) 637-2018 or visit www.glcensus.org.

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IMPORTANT NOTICE: ALL INFORMATION IS TO BE ACCREDITED TO:

G/L Census Partner (www.glcensus.org) Study - A Syracuse University and OpusComm Group research partnership

About OpusComm Group
OpusComm Group Inc., the founder of the annual Gay/Lesbian Consumer Online Census, is led by co-principals, Jeffrey Garber and Daniel Fedrizzi, who have been providing effective marketing, public relations and advertising to Fortune 1000 marketers for almost 20 years. As one of the world's leading researchers in gay/lesbian consumerism, OpusComm provides consulting services and market plan development for businesses seeking to target the gay/lesbian community in the mainstream media. For more information, please log on to www.opuscommgroup.com.

About the Gay/Lesbian Consumer Online Study The Gay/Lesbian Consumer Online Study (GLCensus) is conducted annually via a partnership between OpusComm Group, Inc. and the S.I. Newhouse School of Public Communications at Syracuse University (www.syracuse.edu) -. Professor Amy Falkner is the lead researcher on the project. The GLCensus Study is the largest and most comprehensive gay/lesbian consumer and media study and the only one sponsored by a major university. It addresses many consumer categories including demographics, purchasing behaviors, lifestyles and media usage. For more information, please log on to www.glcensus.org.

About Scarborough Research Scarborough Research is the leader in identifying local, regional and national shopping patterns and media usage for the American consumer. With a sample size of over 200,000 adults nationally covering 75 local U.S. markets and countless categories and brands, Scarborough data is a valuable tool for marketers and media professionals in their quest to achieve optimum marketing and sales ROI. Scarborough Research is a joint venture between Arbitron Inc. and VNU Media Measurement & Information. For additional information, please log on to www.scarborough.com.